Using Digital Technology To Assist With Tracking Health Problems

Charities are continuously under pressure to answer the needs of their service users whilst ensuring that money is being spent wisely.  At last, more are deploying digital services to deliver online tests, advice and support to individuals. This week’s digital campaign by Prostate Action is a great example of a charity using mobile webapp’s to reach those who would rather not turn to face to face intervention.

Its campaign is a new smartphone web application that uses interactive symbols to help men answer key questions about their toilet habits, men who would otherwise suffer in silence.   To answer the question ‘how much?’, the user is asked to choose from a choice of on-screen containers ranging from an egg cup to a pint glass. By doing this, the data can then be shared with their doctor and a diagnosis will be made.

Healthcare experts believe that men tend to prefer to suffer in silence, especially on issues such as urinary problems that can cause embarrassment. What this app has to offer is a digital version of a ‘bladder diary’ that would usually be provided by a GP – offering a confidential and discreet means of tracking possible urinary problems. This is only one example of a charity using a digital campaign to reach their service users in a way that is effective, convenient yet confidential.

We are already working with a number of charities to increase their services without increasing costs, in order to reach more people and make fundamental changes in their lives. The range of online support includes web self-service, smart assistant, mobile services, live chat and social media.  All our charity services have a smartphone web app.

If you would like to try this app, it is available on the internet for mobile devices at http://iwee.prostateaction.org.uk/

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Case Study

Case Study: Grocery Aid

1.1.          Grocery Aid

1.1.1.      About our customer

Grocery Aid, the trading name of the National Grocers' Benevolent Fund, is the charity for the grocery industry. Grocery Aid helps people all over the UK who have worked, or are working, in the grocery industry and have now found that they need some extra support to get by. The help that Grocery Aid provides can make a very real difference and it provides not only monetary support, but also appliances and everyday items that many take for granted.

1.1.2.      The service we provide

The helpline was a new service for Grocery Aid. We set about improving the reach of their valuable service and sought to reach out to the people needing the help and support that they provide. In early 2010, Connect Assist successfully helped Grocery Aid launch their first helpline via our 24/7 Contact Centre. Today we offer multi-channel solutions via phone, e-mail, knowledgebase, ask a question and live chat.   The multi-channel helpline provides information and support to people and business owners working in the trade – from large supermarkets to corner shops. This includes an innovative ‘incident support’ service following attacks, arson and other incidents that are prevalent within the industry.

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