The rise of Buy1Give 1: How can corporate social responsibility help your charity?

By Patrick Nash

This week, I look at the rising not-for-profit organisation, Buy1Give1, and how corporate social responsibility projects – such as charitable donations – can help your charities’ fundraising efforts now and in the future.

Over the years many business buzzwords have come and gone.  However, CSR or Corporate Social Responsibility is proving to be more than just a passing phase and can add weight to the brand identity of many companies. Simply put, CSR is the policy of businesses philanthropically giving back to stakeholders, charities or the public.

However, handing over a one-off cheque to your charity no longer cuts it with the public.  Organisations must now demonstrate their on-going commitment to consumers, as well as the wider world.

With the spread of the internet and online communications, organisations have been forced to become more transparent in their business practices and it has also empowered the voice of the public.  As a result of this, companies have come under increased public scrutiny in terms of their business practices and what they’re giving back to their stakeholders and the wider global community.

An effective CSR policy can help businesses differentiate themselves from their competitors in a positive, ethical way whilst enhancing the organisation’s reputation.  Not only that, you can motivate your employees and encourage your consumers to remain loyal to your business comfortable in the knowledge that whilst you’re working you’re also doing a little bit of good in the world in the most effective and efficient way possible.

You would be forgiven for thinking that CSR is limited to huge corporations who can afford to invest thousands in philanthropic schemes, or for making the assumption that SMEs may not consider charitable donations as it may dent their profit margins. However, this is no longer.

How B1G1 can help charities

Buy1Give1 is a not-for-profit organisation founded by Paul Dunn and a small team of people who wanted to help all businesses, regardless of their size, make a difference to the world.  With over 600 hundred projects in over 30 countries businesses can choose to contribute to causes which most closely align with the culture of their organisation.

There are already small coffee shops donating 1p from every coffee sold to help provide clean drinking water for impoverished children and a independent book stores donating money towards planting a fruit trees in villages and protecting the rainforest, for every book sold.

Not only does Buy1Give1 take the stress away from businesses developing their own CSR programme but it allows them to make a real impact in the charity sector.

The opportunities are out there for your charity to investigate and, along with a creative plan, could be extremely beneficial to fundraisers.

Moving Forward

With 850 businesses already registered for B1G1, there is a great opportunity for charity fundraising with this scheme.

Furthermore, the B1G1 model allows your charity to match donations to specific products or services and every time the product or service is bought or used, a donation is made. This allows you to associate your charity with products and services that fit with its mission and goals.

The scheme has the potential to accumulate large amounts of funds, and also the level of which can be very easily measured.

The amount of businesses taking part in B1G1 is growing and the potential for charities is rife. The challenge is to find a popular product or brand to team up with.

So how do you get involved?

The first step to join up is by clicking this link, to ensure that you meet the B1G1 criteria.

B1G1 works hard to ensure that the worthy causes they select are approved charities, efficiently delivering effective programs to their beneficiaries.

To find out more about B1G1, click here.

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