• A timeline: 25 years in the helpline sector

    Charities play a much larger role in society compared to when I started out in the third sector, over 35 years ago. This week, I’m reflecting on my quarter of a century in the helpline sector. Looking back at the growth of the charity sector over the last few decades, one of its greatest success […]

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    How seasonal change can affect your users

    This month I blog about how seasonal change can affect the people that need your help most. Although the autumn, with its colourful leaves and blustery showers, can sometimes be welcome, October has brought with it a noticeable change in weather – the nights are creeping in and the temperatures are steadily dropping. And with […]

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    How to encourage fundraising from ‘millennials’

    This week, I am blogging about how to engage the younger generation in charitable fundraising. This comes in the wake of a recent survey that reveals a rise in donations from the so-called ‘millennials’ – the 18 – 35 year-old generation who grew up during the rise of the World Wide Web. So how do […]

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    Why the #IceBucketChallenge works and what it can teach us

    This week we’re blogging about the latest nomination craze that has taken social media by storm. If you’ve been wondering why so many people are filming themselves pouring water over their heads recently, it’s actually a successful charity fundraising campaign, named the ice bucket challenge, which tasks people to withstand a bucket of ice-cold water […]

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    Not-for-profit Twitter use: in numbers

    This week I’m blogging about how non-profit organisations can be successful on Twitter. Our recent survey revealed that only 16% of charities believe they are effectively engaging with supporters online, at a time when online fundraising already makes up over 30% of all charitable donations. If you’re one of them, then take a look below […]

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    The Royal British Legion case study

    Brief: The Royal British Legion is the UK’s largest Armed Forces charity, established in 1921. It is dedicated to providing care and support to serving members of the Armed Forces, ex-Service men and women and their families. Our brief was to help bring the charity’s initial enquiry services up-to-date, as it needed to meet urgent […]

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Case Study

Connect Assist heads ActionAid’s supporter care review


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