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    Not-for-profit Twitter use: in numbers

    This week I’m blogging about how non-profit organisations can be successful on Twitter. Our recent survey revealed that only 16% of charities believe they are effectively engaging with supporters online, at a time when online fundraising already makes up over 30% of all charitable donations. If you’re one of them, then take a look below […]

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    The Royal British Legion case study

    Brief: The Royal British Legion is the UK’s largest Armed Forces charity, established in 1921. It is dedicated to providing care and support to serving members of the Armed Forces, ex-Service men and women and their families. Our brief was to help bring the charity’s initial enquiry services up-to-date, as it needed to meet urgent […]

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    Shockwaves: Three shock tactic charity video campaigns that worked

    This week I’m blogging about how shock tactics can be used to raise charity profiles, increase awareness of issues and boost donations. I have handpicked my three most effective campaigns designed to shock, provoke thought, and then action. Charities spend millions of pounds growing brand profiles, funding political campaigns and raising awareness of important causes. […]

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    Connect Assist to attend UK’s largest voluntary sector conference

    Next week, the Connect Assist team will be exhibiting at the high profile NCVO Evolve conference. The event is the largest annual voluntary conference of its kind, attracting over 1,200 charity sector leaders, senior trustees and policy makers. Taking place at The Brewery in London on Monday 16th June, the one-day annual conference, aimed at […]

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    Our CEO Patrick Nash to speak at prestigious third sector HR conference

    This week, our chief executive Patrick Nash will speak at the high profile NCVO and Russell-Cooke HR Conference 2014 about coaching for leadership. He will be joining over 100 HR professionals from across the voluntary sector in London on Tuesday 20th May. At the one-day annual conference, HR professionals will hear from experts on hot […]

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    My top five social media campaigns

    This week, I’m blogging about the best use of social media to help charity campaigns make an impact. Charities are starting to realise the potential of social media to connect with their supporters. And of course, in order to raise the most money and awareness, the key is connecting and engaging with as many them […]

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Case Study

Case Study: Grocery Aid

1.1.          Grocery Aid

1.1.1.      About our customer

Grocery Aid, the trading name of the National Grocers' Benevolent Fund, is the charity for the grocery industry. Grocery Aid helps people all over the UK who have worked, or are working, in the grocery industry and have now found that they need some extra support to get by. The help that Grocery Aid provides can make a very real difference and it provides not only monetary support, but also appliances and everyday items that many take for granted.

1.1.2.      The service we provide

The helpline was a new service for Grocery Aid. We set about improving the reach of their valuable service and sought to reach out to the people needing the help and support that they provide. In early 2010, Connect Assist successfully helped Grocery Aid launch their first helpline via our 24/7 Contact Centre. Today we offer multi-channel solutions via phone, e-mail, knowledgebase, ask a question and live chat.   The multi-channel helpline provides information and support to people and business owners working in the trade – from large supermarkets to corner shops. This includes an innovative ‘incident support’ service following attacks, arson and other incidents that are prevalent within the industry.


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