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Digital Campaigning: How To Effectively Deliver Your Services, Reaching Those Who Need Your Support

With asthma attacks being the cause of 1,100 deaths in the UK each year, leading charity Asthma UK realised it needed a new platform in order to reach sufferers who hadn’t previously contacted them for support. And the launch of their latest digital campaign has proven to be incredibly successful.

The one-minute online test asks a series of questions and assigns the respondent with a colour-coded category, diagnosing how much risk that individual is from having an attack. Once completed, the participant is provided with information on how to control the symptoms and what to do when having an attack.

So far, 36,150 people have completed the online test. This digital campaign has also provided Asthma UK with new findings. Those who suffer from asthma considerably underestimate the possibility of an attack with over half of those who took the test claiming that they did not think that they were at an increased risk. In fact, 93 per cent were at either increased or highly increased risk.

This is one example of many charities across the UK that have been able to reach new audiences and gain new findings through the use of digital campaigns. Digital literacy is widespread in the UK and many people prefer to access information, advice and guidance from the internet instead of face to face intervention. Since the launch of Asthma UK’s campaign, 2,300 people who had not previously contacted the charity, submitted their e-mail addresses to receive further information.

Many charities are using digital services but fewer are directly delivering online tests, advice or support to individuals through digital means. Connect Assist works with third and public organisations to increase their services without increasing costs, in order to reach more people and make fundamental changes in their lives. The range of online support includes web self-service, smart assistant, mobile services, live chat and social media.

If you suffer from asthma and want to take the Triple A Test: Avoid Asthma Attacks please visit the Asthma UK website here:

http://www.asthma.org.uk/get-involved/our-campaigns/the-triple-a-avoid-asthma-attacks-campaign/

 

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Insider Media – Helpline Operator Wins Grant For Expansion

Helpline Operator Wins Grant For Expansion

Connect Assist, a South Wales company that runs helplines for charities and the public sector, has landed a £123,000 Welsh Government grant.

The Nantgarw-based social enterprise will use the Wales Economic Growth Fund grant to create and safeguard 23 jobs in 2012.

It plans to have 75 full-time employees by December 2012, up from 44 at the end of 2011.

Chief executive Patrick Nash said: “We have already landed some new contracts and are seeing high levels of interest in our services. We need to ensure that we have the right number of people in the right positions. This grant enables us to build our successful team and continue to create new jobs in South Wales.”

Connect Assist will use the grant to scale up its Wales sales team which works with charities and the public sector providing contact centre technology and support.

The social enterprise is also looking to increase its digital service delivery development team and multi-channel helpline management team.

http://www.insidermedia.com/insider/wales/68637-helpline-operator-wins-grant-expansion/index.html

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Budget 2012: The Drive for Opportunity

Budget 2012: The Drive for Opportunity

by Patrick Nash, Chief Executive Connect Assist

Last week’s Budget was more of a damp squib than a firecracker.  Intrinsically the Chancellor’s message was more of the same. Perhaps unsurprising when there has been little change in the economic outlook and so no reason to revise the Government’s deficit reduction strategy.

So for public sector organisations and employees there were no surprises.  Just more belt tightening, more pay restraint, further cuts to services that are considered to be low priority and increased pressure to improve productivity; in order to make what available monies there are, go further.

For local authorities the situation is particularly acute.  The long-term spending projections in the Treasury’s Red Book show that the financial pressures on local services will stretch well into the next parliament, with projections suggesting that total managed expenditure – the best definition of public spending – is set to fall from 45.7 per cent of GDP in 2011-12 to 39 per cent in 2016-17.

But it’s an ill wind that blows no good and while it is undeniable that many Britons will face individual hardships in the coming months and years, the current economic climate also offers a period of great opportunity for the outsourcing sector, as organisations are forced to reassess the status quo in order to maintain services.

Stephen Bubb, chief executive of the Association of Chief Executives of Voluntary Organisations summed up the possibilities when he said: “Adversity always drives opportunity.  The sector’s big opportunity is to push through better delivery, which is cheaper to the public purse.”

Traditionally the public sector has shied away from outsourcing service delivery – languishing in the wake of its private counterparts.  Fears regarding the loss of personal interaction, expertise and the integrity of the service have all been voiced and the arguments are well rehearsed.

These entrenched attitudes are why I see the current recessionary times as an opportunity as well as a challenge for the sector.  I hope it will force organisations to reassess they way in which services are delivered and to look with afresh at the benefits that carefully managed outsourced solutions can offer.

In fact some forward thinking public sector bodies are already stepping up their efforts to find creative ways to reduce costs, while maintaining or even improving the quality of core services.  One recent example is that of the Prison Service, which has entered into a partnership with the MITIE Group to bid for a series of prison management contracts.  While two police forces – Surrey and West Midlands – are looking at how they could outsource a range of services including, some frontline operations.

Within the digital arena the fact that cost savings are available to Government through the adoption of digital technologies is now widely recognised.  And making sure services can be accessed online has been a priority for the Government for some time.  The Chancellor added further commitment to this approach in his statement, setting out a plan to make all transactional Government services digital by default by 2015.  Ease of use is obviously a priority, the Budget document states: “The Government will transform the quality of digital public services by committing that from 2014 new online services will only go live if the responsible minister can demonstrate that they themselves can use the service successfully!”

In my view, this is a hugely positive step.  Effective online services can enable public sector organisations to maintain if not grow service levels at a lower cost, giving service users more choice about how to access and receive information.  It also allows organisations to target the high cost services at those who really need them.

Tameside Council calculated that there is a powerful ratio at play.  It found that the cost of face-to-face interaction is 7-15 times that of a telephone contact centre interaction and 60 times that of an online one.  This is a ratio that is borne out across my own social enterprise’s client-base.  It also parallels the way that the public typically chooses to engage with support services.  For every person who would walk into a public building, there will be another 10-20 who will pick up the phone.  A further 100 would rather go online.  While some of these might need personal assistance, if the option of the preferred channel doesn’t exist, many will go without the help that they need.

In the Government’s Open Public Services white paper, which was published last year, its commitment to opening up public sector monopolies to competition was clearly stated.  This month’s Budget looks set to speed up the demand for competition and diversification.

http://www.sourcingfocus.com/site/opinionscomments/budget_2012_the_drive_for_opportunity/

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Wake Up To Sleep Demonstrates The Work Of Connect Assist

Have you seen our new corporate video?

Wake Up To Sleep is a fictional charity created by Connect Assist to demonstrate our work for public, charity & third sector organisations. Multi-channel helplines | Digital Service Delivery | Consultancy

 

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Why charities cannot dismiss social media as a means of communication

Charities are seeing a downward shift in the level of success they gain from using traditional communication methods (mail, email, press & TV) to achieve fundraising, marketing and campaign objectives

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