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High Youth Unemployment – Is the sector ready to help…and gain?

The statistics ever-present in the news in recent weeks show that youth unemployment is higher than it’s ever been and that if we’re not careful it could destroy a generation of the nation’s young people[1]. This is very worrying indeed, if not entirely unexpected, but it has interesting potential connotations for the charity sector. Is it an opportunity? I think that depends on whether we’re ready to help and in doing so capitalise on this potential extra resource.

The charity sector is notoriously difficult to break into if you want to change career or even enter at ground level. The sector offers nearly 800,000[2] jobs and over one in fifty of us in the UK work in the sector, but experience is everything if you want to break in even as a volunteer.

Young people, from school leavers to graduates are looking for opportunities to volunteer. These young people may be highly principled and very interested in your charity’s cause but that may not count for everything. Given the economic situation, many may be forcibly constrained to work for a charity that will both:

  1. Give them a chance in light of what is often fairly limited experience due to their youth
  2. Give them the opportunity to genuinely develop skills and experience that will set them apart in an ever more competitive market for employment. Better yet you might be able to offer them full-time employment following their period of volunteer work or internship.

In short, the unemployed young people out there may want to help but they can’t always be as selfless in their volunteering as they or you might like[3]. The question to my mind, is whether the sector is ready with structured and open opportunities that will attract this great economic resource to your charity, and better yet keep as much of it as possible within the sector? This pot of potential volunteering and employment talent has never been bigger but your charity needs to decide how best to access it successfully. Your mission statement and commitment may not be enough on its own as it may once have been.

At Connect Assist, though we’re a social enterprise not a charity we’re doing our bit as always by creating jobs in the South Wales Valleys, which is one of the areas of the UK hardest hit by youth unemployment[4]. We’re creating jobs at a quicker rate than most in Wales and are working closely with Jobs Growth Wales to give paid opportunities to unemployed people between 16 and 24 years of age. We relish the chance to give young people the skills and experience to make them employable long-term either here with us or elsewhere in the labour market. Some local authorities are catching on to the opportunity and beginning to look for opportunities to work with the voluntary sector to start to remedy the situation, Birmingham City Council for one has engaged in talks with ACEVO[5].  I hope that other local authorities and charities are quick enough to turn this challenge to the nation into an opportunity for the sector and for the young people of the UK who are struggling through no fault of their own.

 


[1] http://www.telegraph.co.uk/news/politics/nick-clegg/9415973/Youth-unemployment-is-destroying-a-generation.html

[2] http://www.thirdsector.co.uk/bulletin/third_sector_daily_bulletin/article/1145091/number-paid-employees-voluntary-sector-risen-20000/?DCMP=EMC-CONThirdSectorDaily

[3] http://www.guardian.co.uk/voluntary-sector-network/2012/jun/07/unemployment-charities-volunteering

[4] http://www.guardian.co.uk/news/datablog/interactive/2011/nov/16/youth-unemployment-map

[5] http://www.thirdsector.co.uk/Policy_and_Politics/article/1144921/birmingham-city-council-asks-acevo-advise-youth-unemployment/

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Social Media Sounded Out For Advice

Monday 18th June 2012 Press Association

Young people are using Facebook and Twitter to help them deal with financial, social and emotional problems.

People aged between 18 and 24 will also use YouTube and other social media networks to find solutions to problems because they appreciate its availability and speed of answers, according to research by social enterprise Connect Assist.

In total, 80% of 18 to 24 year-olds use sites such as Facebook, Twitter and YouTube on a regular basis, while 2% are unfamiliar with social media.

The research shows 63% use social media to communicate with friends; 43% use it to keep up-to-date with news and current affairs, and 26% use it to follow celebrities.

But the research also found that 17% use social media when looking for support and advice to deal with emotional, social or financial problems, and would use such online networks rather than use a telephone helpline, refer to a paper-based directory or contact a social worker, Citizens Advice Bureau or other public service.

Patrick Nash, chief executive at Connect Assist, said: “Social media is fantastic because it puts control in the hands of the young person and offers them channels of support they might never otherwise have accessed.

“Traditionally this younger demographic has been seen by service providers such as charities and welfare organisations as difficult to engage with, but our research shows that, for many, social media provides the answer.”

The survey found that 57% chose to use social media due to its 24/7 availability and 50% like the speed at which information can be accessed.

But they expressed concerns about putting their personal details in the public domain as their primary concern and questioned the quality of information available.

http://www.communitychannel.org/local360/community-newswire/2012/06/18/social-media-sounded-out-for-advice/

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Charities Failing To Meet Demand For Services Via Social Media

New research suggested this is now preferred support channel for many Britons

Social media is rapidly becoming the method of choice for Britons when seeking advice or looking to access support services, according to new research launched today by social enterprise business Connect Assist.

The findings show a massive eight out of ten 18-24 year olds use social media in this way, while 73% of 25-34 year olds and 69% of 35-44 year olds use Facebook, Twitter and Internet forums specifically to source financial, social or emotional advice.

The survey suggests that the way in which we now want to receive charitable support has changed irrevocably.  The majority of Britons (56%) would first turn to an Internet search engine such as Google or Yahoo, when trying to find help or advice.

And it’s not just search engines that have become the favoured source of support.  Social media such as Twitter, Facebook and Youtube is considered a first ‘port of call,’ particularly amongst the younger generation.  In fact, the under 35 year olds surveyed are more likely to turn to social media for advice than go to public services (i.e. social workers or Citizens Advice Bureaux), telephone helplines or paper-based information or directories.

The primary benefit of using social media is seen by 44% respondents to be its 24/7 availability, with this figure rising to 58% of 25-34 year olds.  This was also the group most likely to say that feeling part of a community was a key reason why they chose social media over other support channels (33%).  The youngest group sampled 18-24 year olds felt that the main benefit was the speed at which they could get a response or access information (50%).  However, the findings also threw up a key generational split, with a third of the over 65 year olds surveyed saying that using Social Media offered them no benefits.

When asked what concerns them when using social media to get support or advice for a problem, one in ten of those surveyed had no reservations.  However, the most notable concerns related to privacy and whether personal details could end up in the public domain (43%).  A further one in five was worried about the quality of information or advice that would be given.

In these recessionary times many charities are looking at ways by which to streamline their services.  However, the public is again divided along age lines as to what should be prioritised.  18-34 year olds all feel that if a charity could offer just one communications channel it should be via social media; considering this more effective than face-to-face meetings, dedicated websites, telephone, printed materials or texts.  In contrast, the over 65 year old group felt that in these circumstances a charity should maintain face-to-face contact at the expense of the other channels.

Commenting on the research, Connect Assist Chief Executive Patrick Nash said: “These findings highlight just how engrained social media has become in our daily lives and how it is now seen as a critical source of information and support.  Yet the charity sector is worryingly ‘behind the curve’.  To date the only way that charities have embraced social media is as a fundraising tool.  Yet our research shows, what the public and in particular the younger generation wants is support through this medium.  In fact, our results show that a fifth (20%) of 25-34 year olds have used social media to gather information or to seek advice during the past week, yet less than half that number (8%) have used it to make a charitable donation.

http://www.socialenterpriselive.com/your-news/charities-failing-meet-demand-services-social-media

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Social Media ‘Should Not Just Be For Fundraising’

Charities should be using social media to deliver services, according to research carried out by social enterprise Connect Assist.

According to a survey carried out by the contact centre solutions organisation, 80 per cent of 18 to 24-year-olds and 73 per cent of 25 to 34-year-olds use Facebook, Twitter and the internet to get financial, social or emotional advice.

Connect Assist chief executive, Patrick Nash said: “These findings highlight just how engrained social media has become in our daily lives and how it is now seen as a critical source of information and support. Yet the charity sector is worryingly behind the curve.

“To date the only way that charities have embraced social media is as a fundraising tool.”

The survey also reveals the divide between the generations with 18 to 34-year-olds saying that if a charity can only offer one communication channel it should be via social media, while the over 65s preferred face-to-face methods.

Connect Assist commissioned ICM Research to carry out the survey of 1,000 over the phone.

http://www.civilsociety.co.uk/it/news/content/12751/social_media_should_not_just_be_for_fundraising

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Why All Family And Children Services Should Go Multi-Channel

Over the next five years, children’s charities will lose £405 in government funding. According to the study from the National Children’s Bureau, over 70 per cent of the charities who took part in the survey had responded by cutting staff and just fewer than 70 per cent had reduced their services.*How can your organisation reach more people, achieve greater user satisfaction and cut costs?

Research reveals that allowing people to choose between channels such as phone, email, Facebook, live chat and mobile means that more people are likely to engage and do so on more than one occasion.

What benefits does going multi-channel offer the family and children services specifically?

  • Sustaining, expanding and improving services.
  • A point of connection to those who are already
    using face to face services, or those who would prefer not to visit in person.
  • Fathers or other key carers can be
    systematically invited to use the service, ensuring they are fully engaged with
    their child’s health and welfare.
  • An effective way of delivering vital information
    on children’s health, smoking cessation, etc.
  • Parents who are dealing with difficult
    situations can build relationships and be sent information on key events, etc.

For most parents, attending a children’s centre will never be a first choice. For every person who would walk into a charity premises there will be 10-20 who will pick up the phone, and a further 100 who would rather go online.

The question here is not really if children and family services will go multi-channel but when and how.



*http://www.thirdsector.co.uk/news/1129365/a-quarter-childrens-charities-close-due-funding-cuts-says-ncb/

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