British Red Cross Uses Facebook As Part Of Its First- Aid Campaign

To mark the launch of the Life. Live It campaign which focuses on issues such as alcohol, drugs, self-harm and traffic accidents, the British Red Cross last week encouraged young people to view a house party live on their Facebook page. Inviting 150 young people to attend the real life party which was being filmed and streamed online, the event takes a turn when an actor collapses and another actor puts the young girl in the recover position. Paramedics, who were in fact actors, appear and takes the girl to hospital.

The purpose of this event was to show the first-aid skills that are necessary when faced with this kind of situation and to convey this in a way that is relatable for teenagers. To gain the maximum number of viewers, in the weeks leading up to the event the charity used Facebook advertising which appeared 6,368,854 times on the profiles of 13-18 year olds. This campaign was incredibly successful with almost 17,000 people discussing it on Facebook during the event. As a result of the success of this campaign, the footage will be part of a teaching resource that will be sent to every secondary school in the UK.

 Fiona Smith of the British Red Cross said:

“This is a truly innovative way of communicating first aid to a youth audience. We asked young people what they wanted to know and what was relevant to their lives, and responded to that. By communicating directly with teenagers and working with schools, we want to build a generation of young people who have the confidence to act to save lives.”

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Case Study

Case Study: Grocery Aid

1.1.          Grocery Aid

1.1.1.      About our customer

Grocery Aid, the trading name of the National Grocers' Benevolent Fund, is the charity for the grocery industry. Grocery Aid helps people all over the UK who have worked, or are working, in the grocery industry and have now found that they need some extra support to get by. The help that Grocery Aid provides can make a very real difference and it provides not only monetary support, but also appliances and everyday items that many take for granted.

1.1.2.      The service we provide

The helpline was a new service for Grocery Aid. We set about improving the reach of their valuable service and sought to reach out to the people needing the help and support that they provide. In early 2010, Connect Assist successfully helped Grocery Aid launch their first helpline via our 24/7 Contact Centre. Today we offer multi-channel solutions via phone, e-mail, knowledgebase, ask a question and live chat.   The multi-channel helpline provides information and support to people and business owners working in the trade – from large supermarkets to corner shops. This includes an innovative ‘incident support’ service following attacks, arson and other incidents that are prevalent within the industry.


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